2025-07-19 15:37:00
On July 17th, the Business Innovation Center EURONOVA (BIC EURONOVA) officially awarded the Next Generation (NG) Gold Medal and Certification to Shenzhen Grandsun Electronic Co., Ltd. (hereinafter referred to as "Grandsun Electronic"). The heads of the Shenzhen Bureau of Industry and Information Technology, Longgang District Bureau of Industry and Information Technology of Shenzhen, Longgang Administration of Shenzhen Ecological Environment Bureau, and China Electronic Standardization Institute (CESI) attended the award ceremony, witnessing this milestone of international green certification. This is not only an international recognition of Grandsun Electronic' green practices but also adds another feather to its cap as its products have obtained a "green passport" for global circulation, providing strong support for entering the international market and breaking through green barriers.
The higher the "green" content, the more abundant the "gold" content
As the global "dual carbon" strategy continues to advance, green and low-carbon development has become the commanding heights of a new round of industrial competition, and zero-carbon parks have emerged as the "new track" of international competition. The EU NG certification, as an important international green certification system officially initiated by the European Commission under the EU Next Generation Plan, focuses on the sustainable development and construction of factories, parks, buildings, and other entities throughout their entire lifecycle. With its rigorous standards and comprehensive assessment dimensions, it has quickly become a new benchmark and recognized international passport for the construction of "zero-carbon parks" worldwide. This assessment system systematically evaluates projects based on their comprehensive performance in environmental compliance, greenhouse gas emission reduction implementation, intelligent management, sustainability, and other aspects. It covers four major themes with a total of 20 core indicators, and the certification levels are divided into four levels: certification level, bronze level, silver level, and gold level. Among them, the gold level certification, as the highest level of the system, is only awarded to advanced enterprises or parks that excel in green and sustainable development and possess international demonstration and leadership capabilities.
In this review, Grandsun Electronic, with its comprehensive exploration in green energy utilization, carbon footprint management, intelligent energy-saving system construction, green office environment creation, resource recycling mechanism, and digital carbon emission visualization platform, achieved high scores across multiple evaluation indicators and ultimately obtained the highest level of gold certification in the NG system. This not only signifies that Grandsun Electronic has reached an international leading level in environmental protection and sustainable development, but also fully demonstrates its global benchmarking capabilities in environmental responsibility, technological innovation, governance capacity, compliance management, and other aspects.
Facing such a high-standard and comprehensive evaluation system, how can Grandsun Electronic stand out and achieve the highest level of NG certification?
From "Green and Beautiful Factory" to "Zero-Carbon Park", we are fully committed to a green future
Behind Grandsun Electronic' "high-scoring answer sheet" lies the foundation of 28 years of continuous commitment to green development.
Upon entering the low-carbon smart park of Grandsun Electronic in Shenzhen, a picture of a "green and beautiful factory" unfolds before your eyes: with a green coverage rate exceeding 65%, the large area of ecological vegetation and vertical green walls create a richly layered green landscape, which not only beautifies the space but also effectively reduces the heat island effect in the park; the interior of the office buildings incorporates an "indoor vertical greening" design, creating a green office space that is both ecological and comfortable.
In terms of water resource management, the park has comprehensively implemented separate management for "production water" and "domestic water". Through purification, recycling, and reuse systems, it has significantly reduced water resource waste and achieved green closed-loop operation. In terms of energy use, the park has introduced a distributed photovoltaic system and energy storage integration solution to achieve 100% renewable energy use. Data shows that its photovoltaic system generates 700,000 kWh of electricity annually, reducing carbon dioxide emissions by 3.1584 million tons each year. The replacement of old injection molding machines has saved 634,000 kWh of electricity, and the AI smart management system for air conditioning has saved 150,000 kWh of electricity annually.
Moreover, green and low-carbon parking lots and solar charging piles have been set up in the park to encourage employees to travel greenly. Additionally, through the "cloud brain management system" for energy consumption and carbon emissions, real-time collection of carbon emissions and energy efficiency data in the park is achieved, enabling "visualization of carbon emissions and controllability of energy efficiency", making carbon emissions management more scientific and efficient.
It is precisely this highly integrated and systematic green solution that enabled Grandsun Electronic to be selected as one of the "Top Ten Low-Carbon Cases from Shenzhen in the China Pavilion" at the United Nations Climate Change Conference (COP28) in Dubai in 2023, becoming a model park for Shenzhen to showcase low-carbon economy and sustainable development to the world.
Green is not just a corner of the park, but also manifests in the "panoramic view" of enterprise development.
Since its inception, Grandsun Electronic has established the core concept of "green development" and taken the lead in building a sustainable development management system centered around ESG (Environmental, Social, and Governance). It has deeply embedded the green concept into all levels and aspects of its business operations, from campus design and energy management to product manufacturing and logistics distribution, comprehensively constructing a "low-carbon closed loop" and providing a replicable and scalable model path for creating a "zero-carbon campus". For this reason, the company has successively obtained national-level certifications for green factories, zero-carbon factories, and zero-landfill waste management systems, and its products have also passed carbon footprint and carbon neutrality (zero-carbon product) certifications.
Leading with self-owned brands, green technology drives green consumption
Green transformation is not only about manufacturing, but also about consumption. As an independent brand under Grandsun Electronic, Cleer has always adhered to integrating the concept of low carbon into its brand genes since its establishment in 2012. From material selection, production and manufacturing to packaging and transportation, it has achieved a "green closed loop" throughout the entire product lifecycle.
In the context of global consumer Electronic accelerating into the "carbon label" era, Cleer took the lead in breaking the mold by launching the world's first open zero-carbon earphones intelligently manufactured by a zero-carbon factory in 2024 - Cleer ARC 3 Sound Arc Open AI Earphones. From the very beginning of its design, this product has taken "carbon neutrality" as its core goal, utilizing recyclable materials and green energy production processes. The carbon emissions throughout the product's entire life cycle are zero, and it has passed the "zero-carbon (carbon neutrality) earphones" certification from authoritative institutions such as SAI and Sullivan, helping global green consumption move towards practicality and standardization.
Not only turning green into gold in the product manufacturing process, Cleer has also extended its low-carbon concept to every aspect of brand operation. On April 22, 2025, World Earth Day, Cleer released two "green and beautiful headphones" - Cleer ARC 5 Sound Arc Open AI Headphones and Cleer Clip Star Arc Open Headband AI Headphones, fully implementing the concept of green design and sustainable development.
It is reported that both new products have passed the carbon footprint disclosure and certification by authoritative institutions, boasting a complete carbon emission lifecycle management system. In the analysis of carbon emissions throughout the entire lifecycle, the carbon emissions during the manufacturing stage account for less than 7%, while the combined emissions during the raw material acquisition stage and product usage stage account for nearly 90%. The products have achieved high energy conservation and carbon reduction in the manufacturing process, leading the industry.
It is noteworthy that this new product launch event was also presented in a green and low-carbon manner, achieving zero carbon emissions throughout the entire event and receiving the "Zero Waste to Landfill Management System Certification" from the China Quality Certification Center (CQC). By introducing carbon management standards throughout the entire process of planning, setup, and operation, Cleer has taken practical actions to promote the upgrading of brand communication towards a green and sustainable direction, exploring a new low-carbon launch model.
Beyond green, there is AI empowerment.
Cleer persists in deeply cultivating technological innovation under the green concept, injecting intelligent momentum into sustainable consumption. The Cleer ARC 5 sound arc not only persists in continuous exploration of environmental protection but also achieves multiple breakthroughs in sound experience and intelligent interaction. As the world's first open-type AI headset that integrates three major international audio technologies: THX, DTS, and Dolby, the product is equipped with a neural network processor with a 6-core 6-nanometer AI engine, and is equipped with Cleer's self-developed AI agent "Tao of Listening". It supports multiple intelligent functions such as AI simultaneous interpretation, AI voice-to-note conversion, and AI voice assistant, elevating the headset from a traditional "auditory device" to a "productivity tool" suitable for multiple scenarios, helping users achieve efficient living and smart working in green consumption.
And another product, Cleer Clip Star Arc, reconstructs people's perception of headphone form with disruptive design. As the world's first open top AI headset, Clip not only ensures an open listening experience, but also controls the overall weight of the device to 40 grams, less than one sixth of traditional headsets, achieving a revolutionary lightweight experience of "seamless wearing". More groundbreaking is its introduction of the concept of "replaceable DIY earrings", where headphones can freely change accessories, breaking through the traditional electronic product's "one size fits all" form constraints and expanding a new dimension of "fashion expression" based on "wearable audio".
Seeking Far with Green, Moving towards New Directions
Looking at the world, climate change has become an important variable that profoundly reshapes trade rules and industrial patterns. The formation of carbon tariffs is accelerating, and green barriers are becoming increasingly stringent. Green and low-carbon is no longer a "bonus point", but a "passport" for enterprises to participate in international market competition. Grandsun Electronic has gone from a "green factory" to a "zero carbon park", from "low-carbon products" to "smart management", with the attitude of "going all green", in the new round of technological revolution and industrial transformation, "turning green into gold", exchanging stronger "green strength" for greater "gold benefits", and running the "acceleration" of Chinese enterprises towards a green future.
The continuous exploration of Grandsun Electronic is a microcosm of many Chinese companies' joint efforts towards green development, and also reflects the higher "green content" of the Chinese economy, which is walking on the common path of building a beautiful China and a sustainable future for the world.
