2025-03-07 09:38:00
Source: March 7th Xinhua Daily TelegraphIf you open the column:
The tide of the new era is surging, and industry changes are surging. On the new journey of high-quality development, batches of pioneers use innovation as a sword, cutting through the waves on their respective new tracks. Breaking through difficulties in the complex and ever-changing market environment, these new industry leaders use their wisdom and courage to drive industry innovation and inject strong impetus into social and economic development. During this year's National People's Congress and Chinese People's Political Consultative Conference, Xinhua Daily Telegraph launched the "Finding New Industry Leaders" column, focusing on industry pioneers who dare to break boundaries and reshape rules, showcasing vivid practices driven by innovation, resilience, and intelligence to drive industry leaps.
Entering Guanxu Electronics, one may mistakenly think they have entered a botanical garden——
Green trees provide shade on both sides of the road, with birds chirping and flowers blooming; Surrounded by green plants at the employee workstation, it is relaxed and comfortable; In the workshop, sunlight shines through the layers of branches and leaves on the workers' backs, and the headphones go offline one by one in the symphony of greenery and industry, together depicting a "green cyberpunk" painting.
??At the entrance of Guanxu Electronics' Shenzhen headquarters. Respondent provided picturesPlanting a 'forest' in the factory and hearing 'greenery' through headphones is not only a visual impact, but also an expression of green and low-carbon value; It is not only a manifestation of entrepreneurial sentiment, but also an active response from enterprises to embrace the "dual carbon" goal.
From product design and process optimization to collaborating with the supply chain and influencing consumers, this acoustic company has integrated the concept of "green beauty" into its skin cutting texture, finding a comfortable zone between zero carbon exploration and commercial win-win.
Raw materials have a way
Drive to the headquarters of Guanxu Electronics in the International Low Carbon City of Longgang District, Shenzhen, under the scorching noon sun, with dappled tree shadows in the factory area.
This acoustic enterprise engaged in the research and development, manufacturing, and brand marketing of audio terminal products holds OEM orders for multiple international brands, and its own brand Cleer is popular both domestically and internationally.
Guanxu Electronics Chairman Wu Haiquan is famous for his love of planting trees. "When I was a child in my hometown of Ezhou, the village had mountains and water, and boys would play and frolic in the trees. My family and I often ate under big trees.
Wood, wood is both wood and wealth. "Wu Haiquan has a very simple understanding of the value of trees." Just like when I was a child, the villagers treated trees as dowries and dowries. Now, the Hainan Huanghuali, Nanshu, and Zhangshu grown in the factory are also wealth
From a wire workshop of only a few hundred square meters in the 1990s to a green factory of tens of thousands of square meters in Shenzhen and Deqing today, Wu Haiquan's business has changed, but his habit of planting trees has not changed. In the adherence to long termism, the concept of green development is gradually brewing new opportunities.
??The factory roads of Guanxu Electronics Shenzhen headquarters are lined with green trees. Respondent provided picturesThe OEM business still contributes half of Guanxu Electronics' output value. International customers such as Jinglang, Baiya Power, Dyson, and Skull generally have requirements for carbon emissions in the production process of electronic products.
According to relevant information, the EU carbon border adjustment mechanism is scheduled to be officially implemented in 2026, and the UK may impose carbon tariffs on some products in 2027. The Clean Competition Act in the United States imposes carbon taxes on imported products with carbon content higher than the average level of similar products in the United States.
If green transformation is not carried out, the export cost to the European and American markets will increase, and the OEM business will also be affected, "explained Wu Haiquan.
In recent years, Guanxu Electronics has successively obtained multiple sustainable development and carbon neutrality production certifications at home and abroad, such as zero carbon products, zero carbon factories, international sustainable development, and carbon certification. They are becoming the "green passport" for enterprises to maintain the present and strive for the future.
In September 2020, China explicitly proposed the "dual carbon" goal, which is to achieve carbon peak before 2030 and carbon neutrality before 2060. In order to implement the "dual carbon" strategic deployment, Guangdong Province has successively introduced policies in recent years to promote the acceleration of green transformation and upgrading of industries.
The "dual carbon" wave is like a big wave washing sand for many enterprises, but for Guanxu Electronics, which "wakes up early and wants to catch up early", it is a rare opportunity. In 2023, Guanxu Electronics was approved as one of the first batch of carbon peak and carbon neutrality pilot enterprises in Guangdong, and was also approved as a "national level green factory" in the same year.
The company aims to achieve carbon peak by 2025 and carbon neutrality in Scope 1 and Scope 2 by 2035. In its 2023 ESG (Environmental, Social, and Corporate Governance) report, it also mentioned plans to achieve comprehensive carbon neutrality in Scope 1, Scope 2, and Scope 3 by 2050. To advance this work, it will "invest significant resources in collaborating with suppliers to carry out green and low-carbon actions and strengthen supply chain carbon reduction capacity building".
The sound of the 'dual carbon' initiative has activated a new track of green transformation and upgrading in China, and Guanxu Electronics has already gained a starting advantage in its consistent green commitment, "said Wu Haiquan.
Just like the obsession with "trees" for many years, the pursuit of zero carbon has been implanted in the genes of enterprises. This acoustic company is orderly promoting zero carbon reform and waiting for commercial returns.
There is a technique of 'zero chasing'
On Earth Day 2024, Guanxu Electronics launched the world's first open zero carbon (carbon neutral) earphones, Cleer ARC 3 Sound Arc (ARC3).
Zero carbon products do not refer to the production and use of products that do not produce carbon dioxide emissions, but rather to the balance between total carbon dioxide emissions and carbon sinks. On the path of "zero to zero", the R&D personnel of Guanxu Electronics have incorporated the concept of green and low-carbon into every aspect of product design and manufacturing.
In the full lifecycle carbon footprint of ARC3, the carbon emissions during the manufacturing phase account for less than 7%, while the carbon emissions during the raw material acquisition and product use phases are close to 90% Peng Jiugao, R&D Director of Guanxu Electronics, pointed out the focus of the company's "zero to zero" approach.
In the full lifecycle carbon footprint of ARC3, the carbon emissions during the manufacturing phase account for less than 7%, while the carbon emissions during the raw material acquisition and product use phases are close to 90% Peng Jiugao, R&D Director of Guanxu Electronics, pointed out the focus of the company's "zero to zero" approach.
We have made great efforts to improve the fast charging and low-power performance of the product, and strive to enhance the energy-saving effect during the use of the product as much as possible, "Peng Jiugao added.
The national model worker and the winner of the National May Day Labor Medal presented an ARC3 product material list, which contains dozens of raw materials, auxiliary materials and packaging materials, with hundreds of suppliers connected behind it. The material, transportation distance, and mode of transportation of raw materials all have an impact on greenhouse gas emissions during the raw material acquisition stage.
On the one hand, we need to look for suppliers who are closer to us, and on the other hand, we pursue environmental protection and weight reduction in product structure design and material selection, "said Liu Hua, Deputy Director of Cleer Products.
Taking the hardware required for headphones as an example, the team used powder metallurgy materials when designing the first generation of ARC series products. Although the strength is high, the processing power consumption is high and surface treatment is not easy. In the subsequent product development, the team worked together with the supply chain to overcome the low strength problem of thin-walled aluminum alloy and successfully achieved weight reduction.
When ARC3 was introduced, the weight of a single earphone decreased from 14.5 grams in the first generation to 12.5 grams. For products that require long-term wear, reducing weight by 2 grams is a qualitative improvement in comfort, "Liu Hua said
??Guanxu Electronics Deqing Factory. Respondent provided picturesThe pursuit of green and low-carbon is also reflected in more subtle aspects. Whether it's the Shenzhen headquarters or the Deqing factory, paper process sheets are rarely seen on the production line.
Before the introduction of MES (Manufacturing Execution System), the production line mainly relied on manual recording of each process with paper and pen, which was prone to errors and wasted resources. Now that we have used this digital system to produce only ARC3 product, we have saved 1 million equivalent A4 papers. In addition, we will reuse auxiliary materials such as tin slag and horn protection covers in the production process.
It is worth mentioning that in the first two generations of ARC products, in order to achieve waterproofing and sweat resistance, the circuit board needs to be sprayed with a layer of glue, which makes it almost impossible to disassemble the earphone receiver during maintenance and can only be replaced as a whole. In ARC3 products, the R&D team has specifically developed a new nano coating that is both waterproof and does not affect circuit board disassembly.
There are still many technological innovations accelerating their layout, and when ARC4 is launched, consumers will be able to enjoy a brand new product experience, "said Yuan Ke.
Green beauty is promising
When interviewing frontline workers at Guanxu Electronics' Deqing factory, the reporter asked a question: "How much more money would you be willing to increase your monthly salary and switch from Guanxu Electronics' green production environment to other factories
If it's an extra 500 yuan, it shouldn't be possible
An extra 1000 yuan shouldn't be enough
If it's an extra 2000 yuan, then we may need to consider it
……
The workers discussed while giving their desired price.
Xian Jiewen is a production line leader, born in 1995. She has been working in the Pearl River Delta area for nearly 10 years and is familiar with the production processes and procedures of many electronic factories. She admitted that when she first saw the workshop environment of Guanxu Electronics, she was "startled".
I've never seen so many green plants in the workshop before. The air in the workshop is really good. After staring at the parts for a long time, I look more at the greenery, and my eyes feel much more comfortable, "said Xian Jiewen.
??Guanxu Electronics has manipulated a large number of green plants on its headphone production line. Respondent provided picturesAfter having two children, our husband and wife have to have someone working in the county to take care of our family more. Guanxu's job benefits are also sufficient for living in the county. "Another" 90s "worker, Chen Huimei, told reporters that she was one of the first workers recruited when the factory started production in September of the previous year.
It is reported that the Guanxu Deqing factory has currently employed nearly a thousand employees, many of whom are local mothers like Chen Huimei who have "returned home to work".
On March 5, 2025, the Third Session of the 14th National People's Congress opened, and Premier Li Qiang made a report on the work of the government. The report proposes to "scientifically and orderly promote the urbanization of agricultural transfer population" and "vigorously develop county-level economy".
The landing and operation of the Guanxu Deqing factory has revitalized this small county in western Guangdong, and has also enabled many young people to "make money and take care of their homes", which is a "green driving force" for the local development of the county economy.
Not only do we want every workstation to see green, but we also want every workstation to be illuminated by sunlight, "said Qiao Yunxiu, the head of Guanxu Electronics Deqing Factory, as he led reporters to the top floor of the employee dormitory building. From here, it was clear that sunlight diffused into the production workshop through the courtyard of the main building of the factory.
Not only that, Guanxu has also combined the brand reputation of its own consumer electronics products with the development of the local agricultural industry in Deqing, promoting a two-way rush between "Sound Arc Earphones" and "Deqing Tribute Oranges".
In November 2024, in order to help Gonggan build a "fast lane" for production and sales, Deqing County launched the "Adopt a Gonggan tree, give away a pair of headphones" campaign, promoting Gonggan's "not yet on the market, already popular". Consumers who adopt a Gonggan tree on the mini program for 1399 yuan can receive 100 pounds of high-quality Deqing Gonggan fruit and a pair of ARC3 headphones that year.
As soon as the event was launched, it was well received by consumers. The first batch of tribute citrus trees that could be admitted for cultivation were all signed up within a few days, and branded with customized content for consumers.
The event was so popular that we had to quickly contact Guanxu to add some more headphone products for us. Guanxu was also resolute in helping farmers and helped us launch a second round of activities, "said Sun Yanpeng, Deputy County Mayor of Deqing County.
??The "Adopt a Tribute Orange Tree" activity page.
On the closing night of the 2024 Singles' Day shopping festival, during the last 4 minutes of the Cleer official flagship store live broadcast, Guan Xu reserved this precious time for Deqing Gonggan. Various models of headphone products were placed on the table in the live broadcast room, while the background screen was scrolling with tourist attractions in Zhaoqing and Gonggan harvesting scenes in Deqing County.
This is the interaction between Cleer earphones and agricultural products based on the concept of green beauty, and it is also a two-way pursuit of two Deqing 'specialties'. Wu Haiquan believes that Cleer earphones and Gonggan are both' grown 'in the green ecology.' Whether it is industry or agriculture, the foundation of high-quality development is green beauty. '
Wu Haiquan also hopes to use products as a medium to convey the company's green beauty concept and value pursuit to employees, consumers, and the supply chain, thereby achieving a "beautiful coexistence" of green beauty and commercial beauty.
In the view of Alex Arie, Chief Designer of Guanxu Electronics, innovative product aesthetic design can stimulate consumers' willingness to share products, and consumers sharing products is sharing Guanxu Electronics' green value.
When designing, we use various green materials and figure out how to make them look and feel textured, so that consumers are willing to share and showcase the product to others as soon as they pick it up, "said the senior designer.
In recent years, Alex Arie and his design team have discovered many novel production materials and manufacturing technologies in the Pearl River Delta supply chain enterprises.
This logo is not made of rubber but has been printed multiple times. The silicone comes from discarded shoes and clothing, and the headphone case is made of fibers made of stone and plastic. Zain, the senior manager of industrial design, likes to carry a basket of environmentally friendly materials with him.
On the path of pursuing zero carbon, we are willing to drive supply chain enterprises to explore together and grow together with them. We want to become an international chain leading enterprise that explores green development in the industry, "Wu Haiquan added.
This year's government work report proposes to actively and steadily promote carbon peak and carbon neutrality. Solidly carry out the second batch of national carbon peak pilot projects, establish a number of zero carbon parks and zero carbon factories.
Shenzhen is one of the first pilot cities for carbon peak in China, and the International Low Carbon City located in Longgang District is the only key area in Shenzhen named "low-carbon". Wu Haiquan believes that Guanxu Electronics is closely related to this land and has the responsibility to promote the practical experience of "dual carbon". It has the ability to embark on the path of green beauty industry and the "two mountains" transformation path of the consumer electronics industry. (Author: Xinhua Daily Telegraph reporter Huang Haibo, Mo Xin, Zhou Ke)
Representative Chen Hui: When Ecological Agriculture and Green Beauty Industry "Play" Chords
In the mountains and fields, golden tribute oranges are hanging on the branches, and the citrus farmers who come to harvest them have happy faces, "Chen Hui told reporters. The scene of the Deqing tribute citrus harvest season a few months ago is still vividly remembered.
On this land filled with the fragrance of tribute oranges and the melodious honey, a new farmer born in the 1990s is striving to inject new vitality into traditional agriculture through technological breakthroughs and innovative ideas.
Chen Hui, deputy to the National People's Congress and secretary of the Party branch of Dongpu Ecological Agriculture Co., Ltd. in Deqing County, Zhaoqing City, Guangdong Province, was affectionately called "Gonggan Sister" by villagers. After graduating from university and returning home to start a business, Chen Hui has explored a development path of cultivating new agricultural productivity with green and beautiful energy through 12 years of perseverance.
??Chen Hui is in the Gonggan Garden. Respondent provided picturesIn 2013, after graduating from the Business Administration program at Sun Yat sen University, Chen Hui chose to return to her hometown of Deqing. At that time, although the local tribute oranges had excellent quality, they faced difficulties such as soil degradation and poor sales.
Chen Hui is determined to change this situation. She led the team to restore the soil ecology through technological innovation, introduced live streaming e-commerce to expand sales, and gave Gonggan both good quality and a good market. Over the course of 12 years, her efforts have increased the income of fruit farmers by 4000 yuan per mu, and Deqing Gonggan has gradually become a nationally renowned "golden signboard".
Agriculture, like industry, needs to cultivate and strengthen new quality productivity, "Chen Hui said in an interview. This year, the "new quality productivity of agriculture" was written into the No. 1 central document of the Central Government for the first time, which excited her.
She believes that to cultivate new agricultural productivity, technological breakthroughs must first be achieved at the planting end, such as the replenishment of soil organic matter. Currently, we mainly rely on traditional fertilizers such as chicken manure and cow manure, but their efficiency is low and the effect is slow. If we can develop an efficient organic fertilizer, it can quickly improve soil fertility and make crops grow better.
She also proposed that AI technology can help with precision agriculture, such as real-time detection of soil conditions through algorithms, "like taking a pulse for a person," significantly reducing costs and improving efficiency.
On the other hand, it lies in the enhancement and differentiation of agricultural product brands. She introduced to the reporter that in recent years, Deqing has been taking the initiative and continuously carrying out activities such as "adopting a tribute citrus tree", "National Hundred Cities Tour", and promotion of tribute citrus source code, greatly enhancing the market awareness of "Deqing tribute citrus".
Last year, with the support of leading headphone company Guanxu Electronics, Deqing County launched the 'Adopt a tribute citrus tree and get a pair of headphones as a gift' campaign. Consumers spent 1399 yuan to adopt a citrus tree and taste the fruit, while also receiving headphones of equal value. This is of great help for the 'cross circle' dissemination of tribute oranges, "Chen Hui analyzed.
Guanxu not only brings advanced production and manufacturing to Deqing, but also brings the driving force of green and beautiful development and the sentiment of supporting agriculture to county-level areas, injecting vitality into economic development, "she added.
Last year's National People's Congress and Chinese People's Political Consultative Conference, Chen Hui submitted proposals to promote agricultural technological innovation and deep processing of agricultural products, which received positive responses from relevant departments. The response speed is very fast, and the measures are impressive. For example, the country has introduced specific policies to optimize rural e-commerce supply chains and improve cold chain logistics, which are very practical, "said Chen Hui.
This year, she will submit suggestions to promote the integration of AI technology with modern agriculture, promote diversified agricultural exports, and inject more momentum into rural revitalization. At the same time, she also plans to conduct in-depth research on new agricultural productivity.
In the wilderness of Deqing Mountain, the fragrance of tribute oranges tells the joy of harvest; In the factory in Xiaoxian, one earphone after another goes offline to transmit the melody of green and beautiful industry. The "new farmers" represented by Chen Hui and the "new manufacturing" represented by Guan Xu are working together to play a new chapter of green and beautiful driving force for rural revitalization. (Author: Xinhua Daily Telegraph reporter Mo Xin)
When the 'World Factory' bursts with green beauty increment
In the coordinate system of high-quality economic development in China, Guangdong is not only the forefront of reform and opening up, but also an important experimental field for ecological civilization construction. As the "number one province" leading the economic aggregate for 36 consecutive years, how can Guangdong break the development inertia and embark on a path of green and beautiful industry that combines industry and ecology while maintaining its manufacturing advantage?
This is not only the mission that Guangdong shoulders, but also Guangdong's response to the questions of the times.
Industry is the lifeblood of Guangdong, accounting for one eighth of the country's industrial scale. However, it has also faced challenges such as high land development intensity and approaching the limit of environmental carrying capacity.
In recent years, Guangdong has reshaped its industrial landscape with the determination of a brave warrior: eliminating outdated production capacity, strictly controlling "two highs" projects, and setting ecological protection red lines. In Foshan, from over 400 ceramic production enterprises in 2007, 60 enterprises have been transformed and retained, but their output value has increased by 33%, and all have achieved clean production and production process reengineering; In Zhongluotan Town, Baiyun District, Guangzhou, the once chaotic village level industrial park has transformed into a green and intelligent manufacturing industrial park... Behind many practices is Guangdong's strategic determination to force industrial upgrading through ecology.
Green beauty industry cannot do without technological revolution. Guangdong takes the construction of the Guangdong Hong Kong Macao Greater Bay Area International Science and Technology Innovation Center as an opportunity to promote cutting-edge technologies such as hydrogen energy, energy storage, and carbon capture. Leading enterprises such as BYD and CATL have deeply cultivated in Guangdong, and the revenue of the new energy industry cluster has exceeded one trillion yuan; The world's first megawatt level floating wave power generation device has been launched in Zhuhai, and the innovative model of "offshore wind power+ocean ranch" has landed in Yangjiang
In Shenzhen, Guanxu Electronics, known as the "factory in the forest," reshapes the traditional logic of consumer electronics manufacturing with the concept of "green beauty industry." Through energy monitoring, building photovoltaic energy storage systems, purchasing green electricity, and other methods, it continues to increase the proportion of clean energy use, saving over 1 million kilowatt hours of energy within two years, achieving zero carbon factories and zero carbon products.
??Guanxu Electronics Shenzhen headquarters' factory in the forest '. Respondent provided picturesAt the same time, Guangdong is at the forefront of institutional innovation in carbon emissions trading, ecological product value realization mechanisms, and Shenzhen is the first to explore the GEP (Gross Ecosystem Production) accounting system, giving green mountains and rivers a "price tag".
The profound meaning of Green Beauty Guangdong is to transform ecological advantages into development advantages. In Zhaoqing, relying on the Seven Star Rock Wetland to create a tourism industry around the Star Lake, ecological tourism has become a prosperous industry for the people; At Wanlv Lake in Heyuan, a bottle of "ecological water" has become the "soft gold" that drives mountainous counties to break through the path of green prosperity.
More importantly, Guangdong is restructuring its green supply chain with "chain owners" as the driving force: GAC Aion plans to challenge the goal of achieving carbon neutrality throughout the product lifecycle by 2045, while Midea Group is promoting its "green strategy" to build a full process green industrial chain around six pillars: "green design, green procurement, green manufacturing, green logistics, green recycling, and green services". When the upstream and downstream of the industrial chain jointly pursue greenness, industrial civilization and ecological civilization find the greatest common denominator.
The latest data shows that the energy consumption per unit of GDP in Guangdong has decreased by 14% compared to 2020, the PM2.5 concentration has dropped to 21 micrograms per cubic meter, and the forest coverage rate has increased to 53%. But the path of green beauty industry is not only about improving environmental indicators, but also about innovating development paradigms.
From the restoration of mangroves in the mouth of the the Pearl River to the construction of the Nanling Mountain National Park in northern Guangdong, from the "International Low Carbon City" in Longgang, Shenzhen to the "Carbon Neutral Pilot Demonstration Area" in the Hengqin Guangdong Hong Kong Macao Deep Cooperation Zone, Guangdong is exploring a new path of "building cities in parks and factories in gardens".
In the land of Lingnan, the genes of reform and green are deeply integrated. When the "world factory" began to burst with green beauty increment, Guangdong's practice has transcended the provincial vision and become an important part of China's industrial civilization transformation plan. (Author: Xinhua Daily Telegraph reporter Mo Xin)
